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Course Design & Instruction
All courses are crafted by Linda L. Lawless M.A.,
LMHC, LMFT, CGP, author of How
to Build and Market a Mental Health Practice 1997
(Wiley & Sons) and co-author of How
to Get Referrals 2000 (Wiley & Sons). Ms.
Lawless uses a personalized developmental model in all of her courses,
matching the needs of the individual with the content and process
of the course.
Each course can be taken at the individual's pace
within a year's time-frame. Course sections are identified, given
specific homework instructions, and when the results are completed,
feedback is given regarding how the material can be used to meet
the individuals needs.
Course 1 - How
to Build and Market a Successful Mental Health Practice
 Solid
businesses grow from sound foundations. This course provides the
business foundations you need for a successful professional practice.
Discover the needs of your mental health practice in terms of site,
office set-up and management, creating a basic business and marketing
plan, and reaching the clients you are best suited to serve.
Learn how to:
- Create a guiding mission
for your professional practice
- Understand the developmental
stages of a normal mental health practice growth path
- Identify your professional
practice strengths and weaknesses
- Learn how to create
an expert consulting group to support your success
- Choose the ideal location
and office for your business
- Purchase the ideal technology
for your office.
- Create a practice that
will pass site visits by managed care organizations
- Create office forms
and systems that reduce risk and maximize cash flow.
- Know you have a sound
business foundation for future success
- Use the Authentic Marketing
Approach to grow your practice
 Course
2 - How to Get Referrals
What most therapists want is a steady stream of
clients to maintain a successful practice. When you use the tools
and activate the skills taught in this course you can get the kind
of referrals you want.
Discover:
- The Nine characteristics
of a successful therapist
- The Eight Critical Elements
to Niche Marketing
- How to identify your
ideal client
- How to identify and
assess your ideal niche market
- The developmental stage
your niche market is in and how to predict where it is going
- Where you stand in the
field in terms of your professional development and business structure.
- Your best work setting
- Work/Life Balance techniques
You will complete the course with a personalized
Marketing Plan and a new clarity of how to develop a profitable
professional relationship with one or more of the following niche
markets or a niche market of your choice:
- Physicians
- Attorneys
- Religious Leaders
- Educational Community
- Managed Care Organizations
- Mental Health Professionals
- Complementary Health Professionals
- The Community
Click
here to Register
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