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Course Design & Instruction

All courses are crafted by Linda L. Lawless M.A., LMHC, LMFT, CGP, author of How to Build and Market a Mental Health Practice 1997 (Wiley & Sons) and co-author of How to Get Referrals 2000 (Wiley & Sons). Ms. Lawless uses a personalized developmental model in all of her courses, matching the needs of the individual with the content and process of the course.

Each course can be taken at the individual's pace within a year's time-frame. Course sections are identified, given specific homework instructions, and when the results are completed, feedback is given regarding how the material can be used to meet the individuals needs.

Course 1 - How to Build and Market a Successful Mental Health Practice

Solid businesses grow from sound foundations. This course provides the business foundations you need for a successful professional practice. Discover the needs of your mental health practice in terms of site, office set-up and management, creating a basic business and marketing plan, and reaching the clients you are best suited to serve.

Learn how to:

  • Create a guiding mission for your professional practice
  • Understand the developmental stages of a normal mental health practice growth path
  • Identify your professional practice strengths and weaknesses
  • Learn how to create an expert consulting group to support your success
  • Choose the ideal location and office for your business
  • Purchase the ideal technology for your office.
  • Create a practice that will pass site visits by managed care organizations
  • Create office forms and systems that reduce risk and maximize cash flow.
  • Know you have a sound business foundation for future success
  • Use the Authentic Marketing Approach to grow your practice


Course 2 - How to Get Referrals

What most therapists want is a steady stream of clients to maintain a successful practice. When you use the tools and activate the skills taught in this course you can get the kind of referrals you want.


  • The Nine characteristics of a successful therapist
  • The Eight Critical Elements to Niche Marketing
  • How to identify your ideal client
  • How to identify and assess your ideal niche market
  • The developmental stage your niche market is in and how to predict where it is going
  • Where you stand in the field in terms of your professional development and business structure.
  • Your best work setting
  • Work/Life Balance techniques

You will complete the course with a personalized Marketing Plan and a new clarity of how to develop a profitable professional relationship with one or more of the following niche markets or a niche market of your choice:

  • Physicians
  • Attorneys
  • Religious Leaders
  • Educational Community
  • Managed Care Organizations
  • Mental Health Professionals
  • Complementary Health Professionals
  • The Community

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Creative Ways To Grow Your Business

Office - Aboard the good ship LifeDancing at Slip E-232 in the Benicia Marina
Call - 415.356.9809
Postal Mail - PO Box 301, Benicia CA 94510