The Mental Health Professional's
Guide to Strategic Marketing
Linda L Lawless and G. Jean Wright
John Wiley & Sons, Inc. 2000
"A step-by-step guide to building dynamic
referral networks that nurture your professional practice"
- Offers concrete practical
advice on effectively marketing your services
- Provides unique approaches
to dealing with the changing mental health marketplace
- Contains dozens of sample
exercises and templates for creating effective business and marketing
more than ever, it's critical for mental health professionals to
find new ways to succeed in today's competitive marketplace. Written
by health niche marketing specialists, Linda Lawless and G. Jean
Wright, this book provides step-by-step guidelines to get referrals
by building and leveraging relationships with other professionals,
community leaders, and the media.
You'll find out how to develop three primary skills
that are essential to weaving a sustainable practice:
How to interact with and relate to the local
community and region.
From setting up community forums to creating discussion groups,
you'll discover new ways to gain clients in your area.
How to work with managed care organizations
and professional associations.
Find out how to help your practice grow by taking advantage of the
services provided by other professionals and organizations.
How to network with the World Wide Web community.
Learn which sites to visit and how to best reach potential clients.
Each chapter is organized to assist mental health
professionals in developing a strategic marketing plan for getting
- Religious Leaders
- Educators and the Educational
- Managed Care Organizations
- Mental Health and Complementary
- The Community
to Get Referrals is an excellent guide for getting the referrals
necessary for a successful practice. With its concrete, practical
advice on building networks and securing client recommendations,
this book is a must for any mental healthcare professional!
To our colleagues and other professionals who
are working hard to survive in the midst of global change, a national
re-shaping of the healthcare field, and personal and professional
Table of Contents
1. Building Blocks for Success
The Mental Health Practitioner as Business Person
Visioning and Affirming Your Status as a Business Person
2. Strategic Niche Marketing
- Identifying and Assessing
Your Market Niche
- Current Trends
- Identifying the Niche
- Presenting Your Products
- Positioning Yourself
in the Marketplalce
- Creating a Marketing
- Developing a Niche Specific
- Choosing Communication
- Creating an Action Plan
3. Strategies for Getting Referrals from Physicians
4. Strategies for Getting Referrals from Attorneys
5. Strategies for Getting Referrals from Religious
6. Strategic Marketing with Educators and the
7. Strategic Marketing to Managed Care Organizations
8. Strategies for Marketing to Mental Health and
Complementary Healthcare Professionals
9. The Community Connection
today to Lawless E.Notes, a valuable free newsletter for your practice!